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Apple’s upcoming Augmented Reality (AR) will be integrated in a lot of their products, like the new camera update for their iPhone 8 and iPhone 8 Plus. Apple users will be able to point their camera to real-world objects and see additional information about that object on their screen. It is also going to help in accurately tracking position, orientation, proximity of one or more nearby objects using the camera of iPhone or iPad Pro. ______ An independent review by Fortune called the iPhone Lens “part of an audacious play against Google-owned Waymo, LLC” and “an aggressive rejoinder to recent accusations that it is lagging behind Alphabet's subsidiary with regard to self driving car development and artificial intelligence research." — Apple is letting developers use the camera on their iPhones as a means for making augmented-reality games and other technology as immersive as possible. Outside of gaming, there could be lots of applications for Apple's now-open ARKit framework that lets developers scan surfaces and add virtual objects like animals or furniture to environments with the iPhone’s camera. After introducing the section topic, we need to talk about why people are interested in it, otherwise, the article will not make sense. That is why keywords are necessary when research a topic. — Apple’s new release event saw the roll-out of a whole range of new products, including the highly anticipated ‘lens’ for their iPhone camera. The lens essentially acts as a magnifying glass, it forms digital frames around objects and allows you to switch between them seamlessly – giving photographers instant shots to post and share. Apple are maintaining that this is not only a technological advancement but that there is artistic value in creating these moments. The invention has had mixed reviews of it, as some people concede that it can produce stunning results, but there are others who say it is just for those with a heavy Instagram addiction. With various other smartphone companies also adding zoom lines or information layers to their camera apps lately, we think we should anticipate more apps like this rolling out soon!

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